NEW! Stone Soup Medical – Web Design & Marketing

We are proud to announce the launch of our medical division.  After discovering a substantial need for good, quality, and effective medical websites, Stone Soup Medical was born.  As a website design company who’s already been around the block a few times, we have a lot to offer the medical industry.  We spent almost a year researching the marketplace becoming experts in medical web design and marketing with special attention paid to plastic surgeon website design. After becoming leaders in usability from our large e-commerce and software projects, we can now use those ten years of experience to help transform (= improve) the medical website arena. To inquire about any of our web design or marketing services for doctors, physicians, surgeons, or institutions, visit www.stonesoupmedical.com or call us at 1-800-568-9488.

3 things to avoid in plastic surgery website design

When it comes to creating a website for your plastic surgery practice, there may be certain things you know you need in order to have a decent site.  Instead of reiterating those, let’s instead focus on the 3 things you need to avoid when it comes to plastic surgery web design. 

1. Don’t use a template – You might think that using a template for your site will suffice, but if you take a look around, the sites that are set apart from the rest are the ones that are custom built. When a potential client visits your site you want it to immediately give off a professional vibe.  A custom site will engage the user and keep them around to search around your site a little more.  Don’t lose a client because they get turned off immediately by a website with an unprofessional look.
2. Don’t have a site that’s not search engine friendly – You’re probably saying, “I just can’t quite wrap my head around the whole SEO thing.”  That’s okay because we can wrap our head around it and it’s something we take pride in and enjoy doing; making your plastic surgery web design more effective by optimizing your site for search engines.  Don’t lose another client because you don’t take the time to ensure people can actually find your practice! 
3. Don’t have an outdated website – Of course there are a whole slew of things I could list here that could make your website outdated, but for this post I’m going to focus on two. 
   1. Having an all flash site – It’s a mistake that many people make these days.  You’re still in the mindset that having an all flash site makes your plastic surgery website more exciting and attractive to your users.  Perhaps this used to be the way users looked at sites, but times have changed and people want to get to the information they want to see, and they want to get to it fast!  So, don’t waste your time (and money) on something that your users are more than likely going to skip over anyway. 
   2. Outdated or unclear photos – Plastic surgery has come a long way over the years.  You don’t want your potential clients seeing outdated photos and thinking that the last procedure you did was in 1982!  Make sure your images are high quality and show that your practice stays on the cutting edge!

Neurosurgeon Web Design – qualities all successful neurosurgery websites have

Whether you’re an up and coming neurosurgeon who is just beginning your career, or a well-established neurosurgery group looking to continue your successful practice, having a good web presence is essential.

 It’s tempting to take the easy route with your neurosurgeon web design and have a simple website that contains the minimum of what your patients might need to know.  But there are certain qualities that all successful neurosurgery websites should have that can (and will) separate you from the rest.

1. A way to cut down on phone calls – We know that you’re busy people.  Of course the surgeon is busy seeing patients, but office workers are busy with everything else.  Being interrupted with phone calls during the day becomes annoying.  The more information you have on your neurosurgeon website, the more your patients won’t have to bug you. 
2. Have your patients “prepared” before they walk through the door – Having a neurosurgery website that contains all the forms your patient needs saves time for both patients and staff.  Why not give the option for those that choose, to fill out forms prior to their appointment.
3. Provide pertinent information – People coming to see you are obviously coming to you for a reason.  Providing the latest neurosurgery information on your website will give patients the option of staying up-to-date on the latest in neurosurgery, and perhaps their own condition.    
4. Information for other physicians – If most, or all of your patients come to you through referrals, then it would helpful for other doctors to know your referral process. 
5. Ease your patients minds – Surgery…and really anything having to do with going to see a doctor, can be nerve wracking for many people.  For someone anticipating an upcoming surgery, they more than likely are nervous and have tons of questions that no one will have time to answer for them.  Having example videos of surgeries and what a particular surgery entails could help a patient through the anxiety.  Additionally, feeling like you really know your surgeon can make a patient feel more comfortable.  Let your neurosurgery website “do the talking” with your surgeon giving a video testimonial. 
6. Testimonials – Sometimes the best way for a patient to find the right surgeon is through other patients testimonials.  Let others be inspired because nothing speaks louder than personal experience.