The Stone Soup Technology logo on Mont Blanc
September 12, 2006Stone Soup Technology reaches out to new audiences with their innovative marketing approach.
Traveling to France to climb Mont Blanc any time soon? If you do, you will see our newest advertising strategy – 4,808 meters altitude.
Standing in front of Aiguille du Midi, part of the Mont Blanc
mountain range in France.
While we’re not breaking records for the highest number of eyes
each day on our banner, we have set a personal record for
the coldest advertising spot to date.
The long trek to the peak. The Stone Soup banner is cold but
doesn’t complain.
Scaling the snow covered peak. Don’t drop the banner.
